Filoo is an independent visual creation studio founded in 2024 by Geoffroy Hayez in Brussels. It emerged from the success of Behind the Scene, a project that uses artificial intelligence to generate fake behind-the-scenes images of films that never existed. The studio is driven by a fascination with the blurred boundaries between reality and fiction.

What captivates us is the power of images to deceive, question, and reshape reality. Our productions explore illusion and misleading narratives, blurring the lines between documentary and staged fiction. Mockumentary is a recurring signature of Filoo—a playground where illusion becomes an alternative truth. Like an LSD trip or a session with a fortune teller, our work isn’t about proving anything but about immersing the viewer in an experience where what matters is what they choose to believe.

Artificial intelligence is one of the tools we love to experiment with—not as an end in itself, but as a way to push the boundaries of storytelling and visual expression. We use it to invent memories that never existed, reconstruct fragments of reality, or simulate testimonies that challenge logic. But beyond technology, Filoo remains above all a space for freedom and experimentation, where the key is to have fun, explore, and share.

Each project is born from a desire, an idea, or a creative impulse. A film, an image, a book, a visual object—it doesn’t matter the medium, as long as it allows us to explore new ways of storytelling and seeing the world differently. Filoo is a studio, but above all, an invitation: to question perception, play with reality, and embrace the unexpected.